Google Caffeine Update Pt.2

Monday, January 4th, 2010 at 11:24 AM

The last word we got from Google was that they will be rolling out the new Caffeine search engine in the beginning of 2010.

Well 2010 is now here.

They never gave an official launch date, but judging by the frequency the search engine results(SERPs) have been changing, I’d say we are getting pretty damn close to a full launch.

The reason Google is not giving an official launch date seems to come from the fact that Google Caffeine is a “behind-the-scenes” update. This means there will be no visual changes to the Google search engine, but rather only changes in the background.

I see a lot of people talking about how they are afraid of the Caffeine update and what it may do to their rankings. I have even seen people talking about how they think SEO as we know it will be dead.

Blah…blah…blah…

This is all just hype, and as long as you have good, quality content on your sites, and you are updating them frequently, you should have nothing to worry about. In fact, you may even see a rise in rankings.

Remember, Google loves quality content and lots of it. Google loves sites that are updated frequently.

They love all kinds of rich media as well, so if you aren’t utilizing images and videos then you should start right away.

It has always been beneficial for your sites and their rankings for you to keep putting up quality content frequently, and it appears that it will continue to be this way with the Google Caffeine update.

So to wrap things up:

Google Caffeine is not the end of SEO or search-engine marketing.
Posting good, quality content frequently is still beneficial to your sites and rankings.
Updating your sites frequently is still beneficial for your sites and rankings.
Don’t forget to use rich-media(images,video, etc).
Don’t forget that Google is all about giving relevant and diverse content to it’s users. The more you focus on giving them what they want, the better chance you have of Google showing you love back.