Google Caffeine Update
Google Caffeine
Google Caffeine? What the hell is that???
If you find yourself asking this, then you had better listen up. Google is getting ready to launch their latest update to their search engine – Google Caffeine. However, this update will not be bringing any visual changes to Google’s search engine as far as design. In fact, to most people, this change will go unnoticed. Google’s calling it an “under the hood” update.
So why should you care?
If you’re an intenet marketer that relies on SEO to get your sites ranking in Google, then you should be watching this very closely because the Caffeine update will change some of the search results which means some of your sites that are currently ranking very high in Google may drop some(or go up hopefully).
Unfortunately, Google won’t tell you exactly what they are changing and how it will affect you, but you can check out the new search results from Google Caffeine for yourself at it’s BETA version here.
I highly recommend you start testing it and comparing to the current Google search engine to see how the search results are differing. I have been playing around with it and have noticed some major differences in the results of pages indexed. Also, you’ll notice that the speed of Google Caffeine is about 2x faster than the current search engine.
Now there’s a lot of talk about how Google Caffeine will kill SEO marketing etc…this is just the typical bullshit you see around any Google update and should be ignored. Google is known for being the search engine that returns the most relevant results to its users the fastest and of course they want to keep it this way.
My results from testing the new Caffeine search engine are actually pretty impressive. Some of my pages rank higher than they do in the current Google search engine. Web 2.0 sites, Social Bookmarking sites, Video, Images, etc…All of these still appear in Google Caffeine so if anyone says that web 2.0 marketing is dead, tell them they can suck it.
I will continue to play around with Google Caffeine, and of course I will post any major finds here on my blog. I also recommend you test for yourself right away so that you can get yourself ahead of your competition. Just remember that Google loves quality content that’s fresh. They also love user generated content. So web 2.0, video, images, social bookmarking, etc…all still good weapons that I will continue to use in my arsenal and I hope you will, too.
Just remember to start testing early so that you know how to use your “weapons” most effectively.
